MONTGOMERY, Ala. -- Auburn University at Montgomery Athletics has announced the hiring of India Martin as the department's new Marketing, Fan Engagement, and Special Events Coordinator.

"I am excited to welcome India to the AUM Athletics family," Assistant AD for External Relations Tim Lutz said. "During the search process, she showed a passion for marketing, promoting, and enhancing the game day experience for our fans and our student-athletes. Her experience in her field, as well as being a former NCAA student-athlete, will allow her to connect to fans, visitors, and our students. I look forward to watching India help elevate our game day experience for everyone that visits AUM's campus."

Martin brings with her a wealth of experience, most recently working in NASCAR and Major League Baseball's On-Deck Program.

"I would first like to thank Dr. Carl Stockton, Erik Maas, Tim Lutz, and the rest of the search committee, as well as the entire athletic department, for welcoming me on board," Martin said." I am looking forward to stepping into the role of Marketing and Fan Engagement Coordinator. AUM's commitment to its students and its student-athletes is something special, and I am thrilled to get the opportunity to jump into the action. 

Martin comes to AUM after serving as a broadcast and media strategy intern for NASCAR. There, she coordinated with FloSports to learn about FloRacing's broadcast strategy and shadowed the race production teams for Bowman Gray and ARCA West. She worked with a team of people to develop and present a forward-thinking entertainment marketing campaign aimed at future growth and fan engagement to NASCAR's senior executives. In addition, she conducted extensive research on media rights deals for 20 sports franchises.

She also had the opportunity to engage in weekly sales training sessions with MLB Ticketing Department professionals and contributed to brainstorming sessions for fan engagement and retention as part of the MLB's On Deck Program 

Since 2021, Martin also served as a Retail Operations Specialist for the Atlanta Braves team store, which included managing a wide array of customer databases.

Martin also participated in the Atlanta Hawks' Virtual Sales Academy in 2022, where she worked to hone her sales expertise and sales strategy with fellow cohort members. 

A former collegiate student-athlete, Martin was a lacrosse player at Oglethorpe University in Brookhaven, Ga. Martin started 43 contests and drew 23 starts for the Stormy Petrels. She scored a goal and also collected 30 ground balls in her collegiate career.

Martin earned her bachelor of arts in film and media studies, with a minor in Communication studies, from Oglethorpe in May of 2023. 
   
For the latest on AUM Athletics, find us on Facebook, Twitter, and Instagram.​