BIRMINGHAM, Ala. –– AUM Athletics is pleased to announce its involvement in a partnership between The Gulf South Conference and INFLCR. The GSC and INFLCR enter a multi-year partnership to provide student-athletes and institutions with industry leading solutions in content and compliance platforms with a focus on Name, Image, & Likeness (NIL) and social media strategy.
 
The announcement makes the GSC the first NCAA Division II conference to join the INFLCR family. 
 
As part of the agreement, the partnership will concentrate on offering content delivery to the league's student-athletes, communication staffs, coaches, and other internal ambassadors. In turn, the GSC and INFLCR relationship will further develop and bolster the league's brand identity and its member institutions across all sports. 
 
Schools will also have an opportunity to utilize INFLCR Verified which assists athletic departments with monitoring student-athlete NIL activities. 
 
"The GSC is proud to be the first Division II conference to partner with INFLCR," said GSC Commissioner Matt Wilson. "INFLCR has been an amazing tool for student-athletes and institutions across the country since being founded. With the focus our schools place on creating great experiences, opportunities, and content for our student-athletes, a partnership with INFLCR makes total sense."
 
INFLCR's platform helps conference offices to send internal multimedia and national photography content to personalized galleries for each of their member institutions' student-athletes, coaches and other brand ambassadors. From a league standpoint, the Gulf South Conference will curate championship event content for their schools and student-athletes to use as well as accessing content from their member institutions to be used on conference channels.  
 
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app and can then share the content to their personal social media accounts. After content is shared, the conference office can measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors. Athletic departments and conferences use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals. 
 
In addition, the GSC will have the ability to build and distribute INFLCR-based campaigns for conference-related content and initiatives to member institutions, increasing the league's visibility and message. INFLCR's multiple content source feature through partnerships with USA Today IMAGN photography and Atlantic Records music will provide national-media content through the platform.  
 
INFLCR is the leading content and compliance platform for elite athletic programs, educating and preparing staff and athletes for the NIL era, all powered by best-in-class content delivery via mobile app. INFLCR works with more than 3,500 collegiate and professional sports teams with a network of over 70,000 active athlete users.  
 
With revolutionary features like the Content Gallery, Compliance Dashboard, Storyteller Playbook, and new products like the Local & Global Exchange, INFLCR enhances the athlete experience with a comprehensive solution for responsible brand-building on social media, as well as a fully compliant path to external commercial activity from NIL. Visit www.inflcr.com for more information. 
 
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